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The book

De Architectuur van Bedrijfscultuur.

The strategic case for data-driven culture fit. The full framework behind CFILytics®: Schein's layers, the seven domains and their two poles, and what a gap means for leadership, teams and hiring.

Wim Pelgrims & Timothy Desmet, 2026. Written in Dutch.

Why this book

Culture decides.
Nobody measures it.

Every leader talks about culture. Few can say where the organisation stands, where it should go, and how far apart those two are. The book gives you the framework to do that with data.

From impression to measurement

Culture is usually described in adjectives. The book shows how to describe it as positions on seven scales, so two profiles can be compared.

Fit and gap

What it means when a candidate, a team or an acquired company sits far from the culture you want. And why a gap is a signal, never a verdict.

A decision, not a dashboard

How leadership teams use a measurement: align among themselves first, then act on the largest gap, then measure again.

What is in it

The framework, from foundation to practice.

  1. Schein's three layers

    Artefacts, espoused values and basic underlying assumptions. Why the third layer is the one that matters, and the hardest to see.

  2. Seven domains, two poles each

    Leadership, communication, collaboration, innovation, engagement, work balance, inclusion and sustainability. Each as a spectrum without a good or bad side.

  3. Measuring and comparing

    How a statement becomes a position, positions become a profile, and two profiles become a distance. Deterministic, so the result can be explained.

  4. Culture fit in practice

    Hiring for the gap, aligning management, integrating after an acquisition. And the responsible use of a measurement: the tool informs, a person decides.

Full table of contents on the Amazon page.

Who should read it

Written for people who decide.

Leadership teams M&A advisers and investors Organisation and HR consultants HR directors Recruiters who hire for teams Founders scaling a first culture

Wim Pelgrims

Founder and CEO of Matcher.jobs, the company behind Marcel and CFILytics®. Leads product and commercial strategy. Writes from the practice of hundreds of hiring and culture conversations.

Dr. Timothy Desmet

PhD, affiliated with Sapience, a spin-off of the Vrije Universiteit Brussel. Scientific partner of CFILytics® and guide of its research trajectory.

From book to tool

The book explains it.
CFILytics® measures it.

CFILytics report comparing current culture with desired culture per domain

Same framework, on your data.

Everything the book describes is what the app calculates: seven domains, two poles, the distance between today and the culture you want, and the gap per domain.

Your first 10 measurements are free. Enough for your management team.

Start free

The proof

Method, not magic.

The book is the long version of what this site says in short: a model with a source, a calculation you can check, and a scientific partner who keeps us honest.

Based on Edgar Schein's basic underlying assumptions. Developed with Sapience, a spin-off of the Vrije Universiteit Brussel (VUB). Described in the book De Architectuur van Bedrijfscultuur (Pelgrims & Desmet, 2026).

Developed with Sapience Vrije Universiteit Brussel

Read about the method

  • Deterministic scoring. The same answers always give the same result. No black box.
  • Distance, not labels. Profiles are compared with Euclidean distance over all statements. Nothing is left out.
  • Anonymous when you want it. You choose per campaign. Anonymous group results appear from 5 respondents.
  • No automated decisions. The tool informs. A person decides.
  • GDPR and EU AI Act. Candidate data is kept for 365 days.
Questions

Before you start.

Is the book in Dutch?
Yes. It is written in Dutch. The seven domains and the method are explained in English on this site, on the method page.
Do I need the book to use CFILytics®?
No. The app and the reports explain themselves. The book gives the background, for readers who want to understand the model before they use it, or defend it afterwards.
Where can I get it?
On Amazon, as paperback or e-book. Order or download it here.
Is it about Marcel or about CFILytics®?
About the framework behind both. Marcel uses CFILytics® for culture fit in recruitment. CFILytics® on its own also measures whole organisations, for M&A and culture change.
Can we invite the authors?
Yes. For a keynote, a board session or a workshop with your management team. Get in touch.

Read it. Then measure it.

Your first 10 measurements are free. Start with your management team.